New Delhi: According to a survey released on Thursday, the forthcoming festive season in India is expected to generate up to 10 lakh employment, with a large increase in gig and female labour participation. This indicates a positive indication of the job market’s inclusivity.
The festive season is predicted to considerably improve work chances, with a 35% increase in white and blue-collar positions.
“Women are increasingly drawn to the flexibility and variety of roles available in the gig economy, including brand advocacy, beauty and grooming, online tutoring, domestic help, cab driving, and food delivery,” according to NLB Services, a technology and digital talent solutions provider.
According to NLB Services, a technology and digital talent solutions provider, a wide range of industries are gearing up for a rise in hiring. These include retail, hotel, e-commerce, logistics, consumer goods, banking, financial services, insurance (BFSI), and retail.
Among these industries, e-commerce will see the highest demand, with a 22 percent increase over last year.
Sachin Alug, CEO of NLB Services, said that roles such as delivery drivers, customer service representatives, tech support specialists and freelance designers are expected to experience the highest demand.
“Salaries for these positions, currently ranging between Rs 12,000 and Rs 16,000, are projected to rise by 10-20 percent over the next 3-4 months, driven by the surge in demand,” he noted, offering job seekers a promising outlook on their potential earnings.
The e-commerce sector, in particular, is poised for a major surge in sales, driving a need for an extra workforce and leading to an uptick in both temporary and permanent hires, a promising sign for the sector’s growth.
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According to the report, these jobs will cover various supply chain roles, including warehouse staff, inventory managers, logistics coordinators, Kirana partners, and delivery drivers. As a result, it is anticipated that on days of peak customer demand, the demand for gig delivery riders on rapid commerce platforms will increase by 30 percent.
“The findings showed that additional key drivers for increased hiring include consumer spending, seasonal business needs, economic indicators, and industry-specific trends.”
Metro cities such as Delhi, Mumbai, Bengaluru, Chennai, and Kolkata have seen a 15 percent rise in seasonal hiring compared to last year. Tier 2 cities like Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurugram, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar, and Bhopal are experiencing even ;, ranging from 20 percent to 25 percent, said the report.
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–IANS
