New Delhi: Eternal beauty Aishwarya Rai Bachchan is comfortable in her skin. Decades ago, the diva made a splash on the global canvas when she was crowned Miss World in 1994 and continues to exude elegance, especially when she appears on stage.
For the superstar, the key to fashion is keeping it real, comfortable, and effortless, a philosophy likely to resonate with many.
Talking about how she would define her fashion, Aishwarya, who made the world stand still during her walk at the iconic Paris Fashion Week, exclusively told IANS, “Well… effortless. I would say that’s extremely important, I think. For it to be effortless, for it to be comfortable and keep real, that’s what’s most important for me.” She often opts for elegant sarees and gowns that reflect her personal style and comfort.
For Aishwarya, who is not just a style icon but one of the most talented stars of Indian cinema, fashion is not just about clothes, it’s about art.
Asked how time has played a role in her fashion sense, Aishwarya, who is the Global brand spokesperson for L’Oreal Paris, said, “I really look at it as art, and I think it’s (an) art to be enjoyed, and it can evoke all kinds of, you know, responses. And that’s what it should be… And it’s really all about designers. Most of the people that I have worked with are friends, you know.” In this role, she not only represents the brand but also contributes to its creative direction and product development.
Tagged as “one of the most beautiful women in the world,” Aishwarya lets fashion be an opportunity for “designers to enjoy their creativity,” but being “comfortable” is of utmost importance to her.
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“There is sometimes a strong sense of me in my fashion, which the world can see… And then there’s sometimes where it’s a complete flight of their creativity. And I obviously go with the flow.”
On airport looks, she said, “Something as simple as going to the airport…When originally, people were like… It’s always been about the comfort and the practicality of the moment, the traffic, the kids when the kid was small, and at that point in time, people at the airport were going like it’s a runway. I mean, that’s something which I would never do.”
“And, you know, it was always about comfort and leisure. And I kind of, so that’s why, obviously, that’s also the natural real moment. That’s the way I keep it; I keep it real,” said the mother of one.
The 50-year-old star has been a part of the L’Oreal Paris family for more than two decades, describing the brand as “warm, loving, wonderful, and in sync.”
She said that the motto of L’Oreal Paris seems natural and real, and she felt comfortable sharing that sentiment as the voice of L’Oreal Paris.
She stressed that she appreciates the celebration of the empowerment of women and their firm belief. Aishwarya believes that true empowerment comes from within and is reflected in one’s confidence and self-expression through fashion and beauty.
The actress, who joins a league of global head-turners such as Kylie Jenner and Eva Longoria, shared that it keeps the sense of “keeping it real”.
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