Why Are Room AC Sales Surging in India?

34 0
Room AC, Sales, India

New Delhi: Room air-conditioner sales in India surged to a record high of 12.5 million units in FY2025, according to a report on Tuesday.

The report by credit rating agency ICRA estimates that the room AC industry’s sales volumes will grow by 20-25 percent year over year.

Factors like rising temperature levels, increasing need for room ACs per household, rising urbanisation levels, improved disposable income, and favourable consumer financing options are expected to drive growth in the next few years. When combined, these factors create a conducive environment for the room AC industry to thrive.

Further, increasing replacement demand and a rising preference for energy-efficient models amidst increasing usage and higher energy costs augur well for the industry.

“The domestic room AC industry surpassed the pre-Covid peak levels of sales volumes in FY2024, aided by changing climatic conditions and favourable consumer trends. The number of average heat wave days/year over the last three decades has been steadily rising, and CY2024 is likely to report the highest ever, thus boding well for room AC demand,” said Srikumar Krishnamurthy, Senior Vice President and Co-Group Head – Corporate Ratings, ICRA.

“This was observed in the recently concluded summer season wherein most of the original manufacturers (OEMs) reported robust volume growth of 40-50 per cent YoY during this period,” Krishnamurthy added.

Krishnamurthy shared that the room AC industry’s growth is likely to sustain its momentum for the next two years. However, the pace of growth is likely to moderate to about 10-12 percent in FY2026.

‘Missile Man of India’ Who Held the Highest Position in India’s Office but Wanted to be Remembered as Teacher

Further, the performance of key markets like North India (which contributes 35-40 percent to industry sales) is critical to monitor.

The report said that on the supply side, domestic household AC capacity is likely to increase by over 40 percent in the next three years from its current level.

“The fiscal benefits of the Government of India’s production-linked incentive (PLI) scheme for components manufacturing for the consumer durable industry have been instrumental in the sharp increase in localisation levels in the Indian room AC industry. The industry is likely to achieve substantial indigenisation of approximately 75 percent in the next three-four years through the ongoing backward integration by most industry players,” Krishnamurthy added.

Meanwhile, the Ministry of Commerce and Industry announced that the PLI scheme is expected to lead to a total production of AC and LED components in India of about Rs 1,81,975 crore.

However, it’s important to note that the room AC industry’s operating profit margin (OPM) is inherently moderate at 6.5-7.5 percent, led by the volatility of input costs amid intense competition. This volatility and competition pose potential challenges to the industry’s growth.

The report said that due to the benefits of operating leverage, the industry is expected to command gradual expansion in operating margins despite the elevated level of competition.

For more updates Subscribe to Media Eye News

 

 

 

 

 

 

 

 

–IANS

 

 

Related Post

Leave a comment

Your email address will not be published. Required fields are marked *