Versace revealed that it is ditching fur designs for good. Artistic director Donatella Versace said, “Fur? I am out of that. I don't want to kill animals to make fashion.”
It has been reported that the decision was taken by Versace to have a more sustainable, conscious and environment-savvy approach moving forward.
A statement for the same by the brand read, “Sustainability is a core part of the brand's journey into the future and Versace is constantly looking at all aspects of its business model to serve customers in an innovative, disruptive and responsible way. This includes paying close attention to the provenance and conditions under which all its products are produced and sourced to ensure adherence to the highest standards.”
The change will put into effect in the 2019 collections and onward. CEO Jonathan Akeroyd said, “Fur products already represent a minor part of the Versace's product line. This commitment is part of a broader, sustainable innovation program the Company is pursuing, that includes not only a strong commitment to work across our entire supply chain, but also a strong and deep cultural shift that will benefit all employees.”
