Cambridge Analytica’s whistleblower Christopher Wylie recently clarified that the company “worked extensively” in India. He now put out the controversial firm’s past projects in the country.
Wylie tweeted, “I've been getting a lot of requests from Indian journalists, so here are some of SCL's past projects in India.”
He tweeted several pictures along with the post and stated that SCL India has a database of over 600 districts and seven lakh villages, and that, the data is constantly being updated.
He said, “The firm's services help clients to identify and target key groups within the population to effectively influence their behaviour to realise the desired outcome.”
The information collected by the SCL also includes household level demographics, specifically focusing on caste data, linked to online mapping applications, stating that the firm carried out caste census and research campaigns with interviews in states as well as general elections.
It further said that the firm on behalf of a national party had analysed caste structure and dynamics within Uttar Pradesh during 2012 state elections.
In 2009 general elections, SCL India managed the campaigns of a number of Lok Sabha candidates while its research and campaign data collection methodologies formed strategies to give the clients successful campaigns.
It mentioned the CA also undertook various other projects including Psephological studies and behavioural poling in Delhi and Chhattisgarh; electoral research and strategy for Janata Dal (United) in the 2010 state elections; research-based campaigns to support a trans-national programme for countering the Non-Desired Behaviour (NDB) of recruitment into, and support of, violent Jihadism in Kerala, West Bengal, Assam, Bihar, Jharkhand and Uttar Pradesh in 2007 as well as psephological studies and opinion pollings for a national party in 2003 Madhya Pradesh and Rajasthan elections.
