Nykaa and BookMyShow have joined hands to launch India’s first ever beauty festival to host home-grown and international beauty brands, interactive sessions with celebrity beauty trailblazers and master classes with leading industry experts.
Nykaaland will create a new out-of-home entertainment system which hitherto has been unexplored. The first ever edition of the festival will be held in the city of Mumbai on March 21-22, 2020 at Member's Enclosure, Mahalaxmi Racecourse.
Makeup maestro Mario Dedivanovic known by his Instagram moniker ‘MakeupByMario’, the makeup artist for Kim Kardashian will be the centre of attraction and will give an on-stage demonstration of makeup on March 21. Mario Dedivanovic will make a grand debut in India with Nykaaland.
Speaking about his participation for the festival in Mumbai, Dedivanovic said, “Indian beauty draws heavily from history and culture, making it one of the most varied and rich definitions of beauty, the world over. I am extremely excited to visit India and look forward to hosting a masterclass for the first time ever at Nykaaland.”
