Pure joy is unparalleled. It transcends pleasure, fleeting moments of happiness and alike. It is extraordinarily inspiring and propels each one to do one’s best. It is subtle and smooth and gives a high which cannot be explained in words. It is divine and mystical at once.

Beauty is not just about physical appearance — though it does begin with that, it takes you much deeper — to the very intent of everything that one does.

At the same time, as we endeavour to cover every aspect of this beauty and look for ways to enhance it, one cannot do away with the exterior—for that is where it all begins.

Says Pooja Rahangdale, an experienced beauty expert who runs a successful salon called Pristine in Pune’s Baner locality, “Beauty is more about how each one feels about oneself. It enhances self-confidence and, in turn, builds self-worth. Just as a child is attracted to a beautiful toy, the human mind is drawn to anything that is beautiful, be it a flower, scenery, person or thing. It is a natural instinct.” Human beings are creative by nature — therefore, they will always be attracted to creativity. At the core of anything that is beautiful — be it natural or manmade — there is always an innate creativity manifesting itself — human beings are attracted to it.

No wonder beauty has immense value. Today, it is one of the most profitable businesses in the world. Dior, L’oreal, MAC, and Estee Lauder have built empires by selling cosmetics.

Why does beauty have therapeutic value — Engaging with beauty—whether through art, nature, music, or architecture—can provide a soothing and uplifting experience. “Studies have shown that exposure to beautiful environments can reduce stress and lower cortisol levels, the body’s stress hormone. Beautiful experiences often evoke positive emotions,” says Dr Aparna Kulkarni, counsellor. For example, viewing a beautiful piece of art or listening to soothing music can elevate mood, providing a temporary escape from life’s stresses and anxieties. “Beauty often requires and encourages mindfulness, drawing attention away from negative thoughts and into the present moment,” explains artist Ajay De, whose charcoal paintings have been sold for millions across the globe. This focus on the present can promote relaxation and mental clarity. Beauty can inspire creativity and motivation. For instance, a beautifully designed workspace or a piece of inspiring art can boost productivity and inspire a sense of enthusiasm. Engaging with or creating beauty can be a form of self-expression, helping individuals explore and articulate their inner experiences and emotions.

Beauty has a multifaceted therapeutic value. It not only enhances our immediate emotional state but also contributes to long-term mental, emotional, and physical health. Embracing and integrating beauty into daily life can be a powerful tool for improving overall quality of life. Suggests Pooja, “Incorporate beauty into your self-care routines, such as using aesthetically pleasing skincare products or creating a relaxing bath experience with beautiful scents and colours.”

By consciously incorporating these strategies into your life, you can enhance the therapeutic value of beauty and experience its profound benefits on your mental, emotional, and physical well-being.

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Photo Credit: Unsplash

At the very first encounter, however, when you feel the oneness with this great moving water body – one is just over-whelmed by its vastness and a blend of gratitude and reverence fills your mind.

What has river Ganga brought for generations of Indians? It’s the giver of life. It brings a sense of serenity, divinity, and purity to the human mind. Purity is what each one of us yearns for. The human soul is considered to be most pure. The mind and body may become impure as the conscience fights many battles each day, exhausting the entire human form. A dip into these holy waters refreshes the body and mind alike. Faith in the cleansing properties of Mother Ganga allows for that feeling to soak deep within – where, for at least for a brief moment, one experiences the purity of one’s soul and the universal soul merging and dancing to the tune of the holy water. It is a unique experience – deeply moving and transcending all human understanding.

Despite the cacophony at the banks, the serenity of the river is irresistible, drawing visitors to its cool, refreshing waters that soothe the body and mind, dissolving all stress and anxiety.

Haridwar is an ancient town mentioned in the scriptures as the Gateway to Heaven – in simple words, it is located at the foothills of the Himalayas and is a starting point for various pilgrimages: Badri-Kedar, Yamunotri, Gangotri, and Vaishno Devi.

The Ganga Basin is one of India’s most fertile and densely populated regions. The river supports agriculture, provides drinking water, and fuels industrial growth. The Ganga is central to ongoing conservation efforts due to its immense ecological and cultural significance.

The recent implementation of the Namami Gange (River Ganga clean-up project) by the central government has brought the river closer to the pristine state envisioned by generations of devotees. This initiative has not only cleansed the river but also spiritually reinstated the faith of millions who revere Mother Ganga.

Come one, come all – it is here that you will find solace from your worldly worries. Allow your mind and body to soak in its eternal freshness while you take home memories to last a lifetime.

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Photo Credit of Ganga in Haridwar: Unsplash