January    2021

The Emotional Effects of Colours

By Prerna Mistry

Colours aren’t just what you see. They have a deeper impact on our psyche and have an effect on us both mentally as well. Do you ever notice that certain places make you uncomfortable for no reason at all? And that certain places are especially relaxing and calming? Well, there’s a good chance that the colours in those spaces are playing a part in making you feel those things.

Besides, there is also a reason why people prefer certain colours over others and it is this certain preference that determines our personalities in varied ways as each colour has an association with a reaction our brain has when we internalize it.

  • Psychological Effects of Cool Colours

Cool colours provide not only relaxing and calming vibes but also prod creativity as well. Take for example the colour purple; Purple utilizes both, colours red and blue that provides a good balance of stimulation and serenity which encourages creativity and also provides a stress free atmosphere due to its calming effect on the mind. Green is also a calming colour that even helps you concentrate well. Blue is calming as well and also decreases respiration and lowers blood pressure.

  • Psychological Effects of Warm Colours

Utilize colours yellow or orange to create an environment of stimulation and also encourage appetite. The colour red, however, stimulates feelings of love, warmth and helps in regaining energy levels. Red also enhances metabolism, however, it increases respiration rate and increases blood pressure.

  • Psychological Effects of Monochromes

Monochromatic colours, mainly black and white, are polar opposites not just colour wise but also in the effects that they have on our minds as well. Black is associated with power, elegance and mystery. However, too much of it can cause a feeling of grief in one’s mind. White symbolises purity and all that is light and pure. Black can have a negative connotation as opposed to the colour white.

However, having said that, each person has different reactions to different colours. Therefore the universal significance of each colour may not apply to everyone. Hence colour psychology and associations, have many scientific questions about it that are still left unanswered and differences in cultural attachments to colours can only be studied through observation and experiences.



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