The Pinky Promise App

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Shazneen Mistry

www.mediaeyenews.com

On 10th June 2021, a women-friendly application called “Pinky Promise” was launched, which is a safe space for women to get personalized answers about their reproductive health issues.

This space is safe and judgment-free where women don’t have to worry about the societal norms and can ask their doubts and connect with a powerful community of women who can support other women through their PCOS, sexual wellness journey, and fertility time with a distinctive feature of “Chat Bot”–developed and designed using the best clinical protocols from around the world.

People never talk about women's reproductive health and hygiene as they always think that it is an awkward topic to talk about. Individuals often think that these topics are aligned with the stigma associated with the reproductive health of women. There is a stereotypical thinking pattern prevalent in society, the fear of being judged and labeled by others, discrimination, and a feeling of being ashamed of openly discussing reproductive health problems or seeking help on the same.

When one starts talking about taboo topics such as health, periods, fertility, menopause, or others, people just walk away or ask you to “Not speak ill”. To tackle the stigma associated with women’s health and, especially reproductive health, 29-year-old Divya Kamerkar, with her own experiences of reproductive health problems, and her husband Rahul Kamerkar, have designed and developed this “Pinky Promise” app – a woman’s best friend trying to help her in her time of need and making sure that her dignity and privacy is protected.

Due to the pandemic, getting access to a gynecologist has become difficult for women who are suffering from different things. Divya Kamerkar herself, who is a mother and suffering from a polycystic ovary had to take advice from other women friends or depend on Google and other automated systems. So she, a science student, and an advisor to several governments on healthcare and gender strategy, not only in India but also in other countries, designed this app and said, “It’s not only based on my personal experience and in-depth study into reproductive healthcare but a survey of over 100 women that we conducted. The survey threw light on how, despite the emergence of women as a powerful consumer group in India and regardless of their income levels, women find it hard to access non-judgmental and scientific sources of reproductive healthcare. Most of them Google their symptoms and either ignore them or self-medicate. Thus, Pinky Promise is a woman’s best friend, which assures her that her secret is safe! A woman can join with her nickname too and in a completely anonymous form,”

Talking about the ChatBot feature of this app, it addresses 80% of all commonly occurring gynecological conditions like period issues, urinary tract infections, abnormal vaginal discharge, sexually transmitted infections, birth control, fertility advice, and how it works. The ChatBot walks the user from her symptoms, all the way to make her understand why she may be having those symptoms and what to do about them. If a woman has a symptom, she can go to our ChatBot and in a very friendly manner, she will be asked about those symptoms. Her responses are then evaluated against global clinical protocols and best practices to understand what she may be going through. We have worked hard to make sure that language, colors, pictures, everything on the bot, is highly reassuring and comforting, said Adv Rahul Kamerkar, co-founder of Pinky Promise. He further added, the app also has chat rooms where women can connect anonymously and answer each other’s questions on issues like pregnancy, polycystic ovaries, fertility, etc. which require not just medical support, but ongoing experience sharing.

In conclusion, one can say that it was a really smart idea to come up with such an app that helps women solve the issues that society doesn't let them freely talk about. The women also gain knowledge from this about their body and the way it functions. We hope women do check this app out and get rid of all of their questions and doubts.

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