New Delhi: Union Minister for Communications Jyotiraditya Scindia has expressed a bold vision for India, foreseeing it as the future content creation capital of the world. With the market projected to surge from the current $30 billion to a staggering $480 billion by 2035, the potential for growth is immense and promising.
Addressing a panel discussion during the ‘India Mobile Congress 2024’ in the national capital, the minister emphasised the democratisation of information access and India’s readiness to embrace next-gen technologies like 6G to lead the digital revolution.
According to a recent report by EY, the Indian content industry was expected to hit $30.6 billion this year.
Experts have underlined the pivotal role of AI in content creation, not just as a tool for expanding revenue streams and reducing costs, but also as a gateway to new markets. This is particularly significant in tier 2 and 3 cities, where content consumption patterns are rapidly evolving.
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They added that as AI facilitates real-time personalisation and interaction with audiences, the creative economy is set to grow exponentially. The conversation centred on AI’s ability to complement, not replace, human creativity.
AI is enhancing regional content. 95 percent of YouTube consumption in India is now in regional languages, reflecting a shift from the predominantly English-speaking digital sphere just a few years ago.
AI-driven content can help educate and raise awareness, offering unprecedented opportunities for spreading meaningful information, said industry experts.
The 8th edition of the ‘India Mobile Congress’ was inaugurated by Prime Minister Narendra Modi at Bharat Mandapam in the national capital. PM Modi walked through the exhibition area before officially inaugurating the event.
The ‘India Mobile Congress 2024’ is set to be a truly global event, with over 400 exhibitors, about 900 startups, and participation from over 120 countries. The event will showcase more than 900 technology use case scenarios and host more than 100 sessions with over 600 global and Indian speakers, fostering a sense of global connectivity and collaboration.
India is also hosting the prestigious World Telecommunication Standardisation Assembly (WTSA) 2024 from October 14-24.
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–IANS
