Netflix has joined the ranks of other giant tech companies with their own font, and unveiled Netflix Sans.
The font was created by Netflix’s in-house design team in partnership with foundry Dalton Maag to use for branding and marketing purposes. Design lead Noah Nathan stated that, “With the global nature of Netflix’s business, font licensing can get quite expensive. Developing this typeface not only created an ownable and unique element for the brand’s aesthetic, but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.”
He added, “The unique characteristics of the typeface were chosen very carefully as it is meant to serve both display and functional purposes. The clean and neutral lines give without taking, favouring art over distraction, and eliminating excess. The arched cut on the lowercase ‘t’ is discreetly inspired by the cinemascopic curve that is so iconic to the brand’s word mark and symbol.”
Nathan along with Tanya Kumar, and Andre do Amaral, David Gallagher, Monique Adcock, and the team at Dalton Maag created the font.
