Anupama Nair
In the data-driven world of the 21st century, data analytics in financial sector plays a very crucial role in informed decision-making to drive organizations to move forward, improve efficiency, increase returns, and achieve the business goals set. For the unversed, “data analytics is the process of discovery, interpretation, and conveying meaningful insights from data to help in the decision-making process”.
Big data is transforming the business and technical situations in the present era of modernization. Numerous financial events take place every day and the financial sector is greatly involved in the calculation of such events that leads to uncountable financial transactions and the generation of a huge amount of data in the financial world every day. Thus, consultants and analysts in the industry find the management and analytics of this data challenging for their products and services.
The finance industry needs to exploit this huge amount of data to fulfill the ever-changing and rising customer expectations and stay ahead in the increasing competition between the fintech players. Relatively, for financial institutions like banks and insurance companies it is mandatory to use data sets to strengthen customer understanding. Also, identifying the financial issues in which big data has an impact is another important matter that this industry can discover and address with the impacts of business analytics in fintech. Though a significant number of players in the market have started making use of big data, many companies are yet to explore its significance.
There are three major aspects of data as per the boards of modern companies providing financial services:
- Data has an incredible amount of value for the organization to identifying customer requirements.
- Data is essential for security and compliance.
- Data is central for the transformation of every financial institution to improve their efficiencies and fulfill customer demands.
Augmented analytics
Financial augmented analytics helps finance executives to convert a huge amount of structured and unstructured data into useful insights that facilitate competent decision-making. It eliminates human errors from the financial transactions/processes through the autonomous extract, transforms and load (ETL) data transfer, autonomous data models and autonomous security.
With the help of augmented analytics, the finance teams can easily get all the information that they need to provide detailed view of various key performance indicators (KPIs) like net income, revenue generated, payroll cost and other expenditures.
Also, data analytics enables the finance team to closely examine and understand important metrics, detect parameters like fraud and manipulation in revenue turnover. It also allows the executives to take crucial actions and decisions to prevent/manage the same. On the whole, Big data contemplates distinctive fraudulent activities through predictive analysis.
Edge computing:
There are various benefits of edge computing in the finance industry, like:
1. Enhanced security – With edge computing, the need to send consumers’ data into the public cloud is completely removed, hence the risks associated with data transfer are eliminated.
2. Minimized latency – Data is processed at a very high pace with edge computing, which is very useful for businesses in real-time decision-making.
3. Increase in the use of IoT – Financial institutions like banks are now relying more on IoT to connect with their customers. Edge computing reveals more potential for IoT options due to fewer data limits.
4. Improved innovation – Edge computing provides security, speed and IoT implementation options that enable banks to innovate and integrate new solutions readily.
Reduced cost – With edge computing, the cost of data exchange with data centers/cloud and the costs associated with the data center is decreased since there is no need for a data center and computing takes place at the edge itself.
Personalization
Big data helps bank to understand client requirements and prioritize them before business needs. This advances the feasibility of banking by carrying out customer segmentation and providing customers with improved financial solutions. This is important because banks have to constantly modify their plans of action from business-driven to customer-driven models. Big data not only accomplishes such tasks effortlessly, but it also improves the analysis of groups and data.
Smart insights
Big data has revolutionized how stock markets used to work all over the globe. It has also improved decision-making for investment.
Machine learning (ML) includes the analysis of historical data from several business exchanges with onlookers and their responses. This data helps in finding out factors that improve the outcome of company communications. This may include targeting, offers, etc. Organizations can use this understanding in their upcoming campaigns to surge the success probabilities.
ML algorithms generate insights through predictive analytics which teams/individuals can take into consideration to define rules for running artificial intelligence. This yields better results throughout a number of significant metrics. The use of predictive analytics doubles the average profit and customer lifetime value. Equipped with the power of algorithmic trading, big data holds immense potential for the financial sector.
Financial models
Financial institutions like loaning bodies, banks, trading firms, etc., produce huge amount of data regularly. To extract useful insights out of this data, it is important to deploy a data handling language that can control and analyze it completely. Here, Big data and analytics come into the picture.
As stated above, these processes generate a massive amount of data regularly. In the absence of big data and analytics, these institutions are not able to leverage the data completely. When these companies integrate data analytics, it becomes easier for them to control and analyze full data. Greater data relevancy generates a stable model with minimum risks. All of this can be easily obtained by implementing a strategy based on data-driven models.
Big data has gradually taken over diverse industries in a very short period and financial industry is not an exception. The fintech companies have now realized that it is imperative to utilize the generated data completely in order to reap the best benefits. Besides, the implementation of business analytics in fintech increases effectiveness, provides exceptional solutions and develops customer-oriented approach for the industry. Nonetheless, it also lessens the number of frauds and risks that lie in the financial sector. To know more about the potential that data analytics holds to disrupt the finance industry, get in touch with our experts.
